If you run a local business and want more people to find your store or services, Google My Business (now called Google Business Profile) is a must-use tool.
It’s a free platform that helps your business show up on Google Search and Maps. Let's break it down in simple terms.
Google My Business is a free tool by Google that helps local businesses create an online presence. With this platform, your business can show up when someone searches for local services on Google Search or Maps.
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Go to the Google Business site and sign in.
Search and claim your business name.
Add your business category and location.
Verify your listing using the code sent by Google.
Upload your business logo, cover photo, interior images, and more.
Add services, working hours, links, and your official website.
✅ Tip: Make sure all the details are accurate to gain user trust.
When people search for things like “best bakery near me” or “marketing agency in Ahmedabad,” your business profile can show up on top of the results, especially in the "Local Pack" (Google's map section).
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Optimization is key for your business to appear in relevant searches:
Select the most accurate business category
Add keywords in your description (e.g., “digital marketing expert in Nepal”)
Post regular photos, offers, blogs, and updates
Collect customer reviews regularly and respond to each one
Update your information (especially hours during holidays)
Google My Business lets you post content like:
New services or product announcements
Offers or events
Behind-the-scenes or team updates
Blog post highlights
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Positive reviews can boost your credibility instantly.
Encourage satisfied customers to leave reviews
Reply politely to both positive and negative feedback
Thank customers personally—show them you care
The more reviews you have, the more trustworthy your business appears.
Direct calls from your profile
Customers can message you or visit your website
Direction requests using Google Maps
Feature your services and prices
It acts like a 24/7 online business card that also collects leads.
Don’t leave fields blank—fill in all information
Avoid inconsistent business hours or duplicate listings
Don’t ignore your reviews or let months pass without updates
Stay active to stay relevant.
Your dashboard offers performance insights:
Number of people who found your listing
Popular times people search for your service
Use this data to understand customer behavior and adjust your strategy.
"Google Business Profile is a powerful tool for small and local businesses. It’s easy to set up, requires little to no budget, and when done right—it can drive serious results."
Struggling to grow on Instagram? Social media marketing is no longer optional in today’s digital-first world—it’s essential.With the right approach, you can connect with your audience, grow your following, and achieve your goals.
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In today's digital world, people trust real experiences more than advertisements. User-Generated Content (UGC) is content created by customers, not brands, making it more authentic and engaging.
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Get a clear understanding of how digital marketing can help your business grow.
Book your free consultation today!
Cheers! You’ve reached the finish line!
Here’s a virtual Fist bump for scrolling all the way.
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The Social Stack
06 Mar 2025
